Their friendly, engaging staff elevate our events and deliver fantastic experience for our customers.

No juggling suppliers. No chasing updates. No no-shows.
One account lead from first brief to final breakdown, and if a staff member does not show, we replace them on the spot.
Under a minute. No obligation. Reply within 1 working day.

Years
Events delivered
Client satisfaction
No juggling suppliers. No chasing updates. No no-shows.
One account lead from first brief to final breakdown, and if a staff member does not show, we replace them on the spot.
Under a minute. No obligation. Reply within 1-2 working days.

Years
Events delivered
Client satisfaction
the brands behind 15,000+ events
If you've run a London event through a patchwork of suppliers, this will sound familiar.
the old way
Planner, producer, marketer and staffing agency all blaming each other when timings slip
Staff who confirm on Tuesday and vanish on Saturday
A site plan that looks great on paper and jams at the entrance
Great production, empty room, because nobody owned the audience
the headliner way
One account lead from first brief to final breakdown
Planning, marketing, production and staffing teams that already work together
Briefed teams with cover on standby, so the rota holds on the day
Real-time updates and one number to call when anything changes
Take the whole event, or just the part you're missing. Whether operating in full or supporting specialist teams, our focus is always the same: calm execution, clear outcomes, maximum impact.
Every person on your rota arrives on time. You only pay for hours worked, and standby staff across London are ready to cover any gap.
Chosen for your brand and briefed before they arrive, so they look and sound like part of your own team.
If any part of the delivery misses what we agreed, we fix it at our cost. That is the whole of the small print.
Four pillars, one delivery model. Take one, or hand us the lot.

Event strategy with spatial and architectural thinking. Environments that guide movement, shape the experience and deliver on-site.
Strategy & experience design
Spatial & site planning
Venue selection & floorplans
Operational planning

The right audience, not just visibility. Campaigns that build buzz, drive registrations and measure engagement.
Event marketing strategy
Campaign planning & execution
Collateral & on-site branding
Audience targeting & growth

Where events succeed or fail. Technical builds, logistics and live operations that turn the plan into flawless reality.
Technical production & AV
Build, set-up and take-down
Logistics & transport
On-site event management

Events are only as strong as the people delivering them. Vetted, briefed teams from front-of-house to behind the scenes.
Brand ambassadors & promo staff
Hosts & front-of-house
Registration & guest management
Hospitality & operational crews

Event strategy with spatial and architectural thinking. Environments that guide movement, shape the experience and deliver on-site.
Strategy & experience design
Spatial & site planning
Venue selection & floorplans
Operational planning

The right audience, not just visibility. Campaigns that build buzz, drive registrations and measure engagement.
Event marketing strategy
Campaign planning & execution
Collateral & on-site branding
Audience targeting & growth

Where events succeed or fail. Technical builds, logistics and live operations that turn the plan into flawless reality.
Technical production & AV
Build, set-up and take-down
Logistics & transport
On-site event management

Events are only as strong as the people delivering them. Vetted, briefed teams from front-of-house to behind the scenes.
Brand ambassadors & promo staff
Hosts & front-of-house
Registration & guest management
Hospitality & operational crews
No tender documents, no supplier juggling. Tell us the event and we take it from there.
1
Send the form. Within one working day a London events expert calls to talk through venue, dates, numbers and what you need.
2
You get a single, transparent quote covering planning, marketing, production and staffing, and one account lead who owns it.
3
Briefed teams on site, standby cover ready, live updates throughout and one number to call. Then a full breakdown and wrap-up.
No obligation. Reply within 1 working day.
Their friendly, engaging staff elevate our events and deliver a fantastic experience for our customers.
★★★★★
VMO2
Head of Events
ASG are an absolute pleasure to work with. They are professional, collaborative, and organised.
★★★★★
AEG
Senior Director of Partnerships
An organised, punctual, and incredibly supportive team who helped ensure our event ran smoothly. Their professionalism and attention to detail made the entire experience stress-free.
★★★★★
Jim
Corporate client
Their friendly, engaging staff elevate our events and deliver fantastic experience for our customers.
An organised, punctual, and incredibly supportive team who helped ensure our event ran smoothly. Their professionalism and attention to detail made the entire experience stress-free.
ASG are an absolute pleasure to work with. They are professional, collaborative, and organised.
Efficient service, incredibly reliable support, and friendly, hardworking staff. They are always dependable when needed.
Brilliant, friendly staff who made the event seamless. Highly professional and a pleasure to work with.
A professional, highly organised team delivering exceptional guest experiences, with attention to detail and seamless execution that elevated a major international event.
ASG’s reliability, flexibility, and professionalism keep us returning time and time again.
A dependable partner providing consistent, high-quality staff across festivals and venues nationwide. Their proactive approach and understanding of our needs makes them invaluable to our events.
No obligation. Reply within 1 working day.
Their friendly, engaging staff elevate our events and deliver a fantastic experience for our customers.
★★★★★
VMO2
Head of Events
ASG are an absolute pleasure to work with. They are professional, collaborative, and organised.
★★★★★
AEG
Senior Director of Partnerships
An organised, punctual, and incredibly supportive team who helped ensure our event ran smoothly. Their professionalism and attention to detail made the entire experience stress-free.
★★★★★
Jim
Corporate client
Whatever the scope, every London booking comes with the same delivery standard. No add-ons, no surprises.






Included: london event staffing rates 2026
Whatever the scope, every London booking comes with the same delivery standard. No add-ons, no surprises, and the staffing rates up front.
Whatever the scope, every London booking comes with the same delivery standard. No add-ons, no surprises.






Included: london event staffing rates 2026
Whatever the scope, every London booking comes with the same delivery standard. No add-ons, no surprises, and the staffing rates up front.
Do I have to use all four pillars?
No. Plenty of clients bring us in for staffing only, or production only. When you need the next piece, the team is already in the building and already briefed.
How quickly can you turn a London event around?
For staffing, a few days is usually enough and a week gives you first pick of the team. Planning and production run on the size of the build. Give us the date and we will tell you straight away what is realistic.
What happens if someone cancels last minute?
Every London rota carries standby cover, and a duty manager is on the phone throughout. If someone is held up or cannot make it, a briefed replacement steps in, and you only pay for hours worked.
Can I see pricing before I commit?
Yes. Send the form and you get one all-in figure for the scope you describe, before anything is booked. There is nothing to sign to see it.
Who actually delivers the work?
Headliner Group companies: ASG and Brightsparks for staffing and activation, with dRAW, HPW and Scenario Architecture behind planning and spatial design. One account lead, one contract.
Do you work outside London?
Yes. Six UK offices, with teams in Manchester, Banbury and North Wales as well as three across London. This page is for London events; the same group delivers nationwide.
Based across London, with teams who have worked the venues you are booking, from arena floors to hotel ballrooms.





The O2
ExCeL London
Twickenham
Wembley Stadium
Natural History Museum
Alexandra Palace
The Guildhall


Product launches
Conferences & trade shows
Awards ceremonies
Brand activations & fan zones
Private receptions & VIP events
Christmas parties
Sporting & entertainment venues
Museums & galleries
Our most requested London teams are usually confirmed well ahead. Tell us your date now and we will say straight away whether we can hold it for you.
★★★★★ 99% client satisfaction · 35+ years · 15,000+ events
"Efficient service, incredibly reliable support, and friendly, hardworking staff. They are always dependable when needed."
Lianne, Major Sports Event client
No obligation. Reply within 1 working day.
Our most requested London teams are usually confirmed well ahead. Tell us your date now and we will say straight away whether we can hold it for you.
★★★★★ 99% client satisfaction · 35+ years · 15,000+ events
"Efficient service, incredibly reliable support, and friendly, hardworking staff. They are always dependable when needed."
Lianne, Major Sports Event client
No obligation. Reply within 1-2 working days.

Calm execution. Clear outcomes. Maximum impact.
CN House, Brooks Drive, Cheadle, SK8 3TD
ASG · Brightsparks · dRAW Architecture · HPW Architecture · Scenario Architecture
© 2026 Headliner Group Ltd. All rights reserved.